Branding | Campaigns
If i know my audience, i will take the right path only without loss possibility
Before idealizing a new product, a new brand, a new campaign, i must consider the profile of the audience to whom each of these novelties is addressed to; only if i know well the targets of the novelties i want to propose i will be capable of developing the right persuading actions and, as a consequence, the most profitable advertising campaigns.
For the brand aestethics is at the basis of your and its success
Create a good brand means build the foundations of success. If the brand created communicates the right messages it will be quicker reach good results. The metamorphosis from unknown to profitable brand, is a path where several factors play an important role:1. Time – some companies have strong brands because they have been on the market for 40 or more years, that is to say before the digital era coming.
2. The Digital Media Communication – just think to the success get by many new businesses that communicate and advertise themselves through the social networks: Facebook, LinkedIn, Google +, Twitter, Instagram, Pinterest. This is a success for which one has’t to wait for 40 years.
3. The sales capillarity of the created products – for example, products on supermarket stands.
Because creating a good leitmotiv i fastened the conveyance of my message
If i create a good leitmotiv i favour the viralization of my message. For example: “Where Barilla is, there’s home” has quicly placed the company Barilla company in the “heart” of milions of Italian consumers.
So many kind of advertising, just one aim: sell the product
The most known advertising campaigns, with the strongest impact, have permitted the product to be sold more quickly compared to the most anonimous reclames of minor rootedness. We don’t have to forget about the fundamental thing: the advertising message we create. In fact it can exist:1. Consolidation advertising – let’s consider, for example, new iPhone Apple advertising: this is only concentrated in the beautiful things one can do with this magnificent product and it doesn’t put emphasis on its functions. As a matter of fact, these ones have become widespread.
2. Viralization advertising – for example, the reclame of a videogame, a product: “Fonzies: if you don’t lick your fingers, you just have half a pleasure”.
3. Procudt Knowledge Advertising – it’s about a kind of advertising that involves the audience directly; it implies the explanation of the product functioning and its real characteristics, tangibles in a product.