Before idealizing a new product, a new brand, a new campaign, i must consider the profile of the audience to whom each of these novelties is addressed to; only if i know well the targets of the novelties i want to propose i will be capable of developing the right persuading actions and, as a consequence, the most profitable advertising campaigns.
If i create a good leitmotiv i favour the viralization of my message. For example: “Where Barilla is, there’s home” has quicly placed the company Barilla company in the “heart” of milions of Italian consumers.