Paper Coordinates
I act on differentiated paper supports
Paper coordinates are strong tools of message diffusion to customers. Customers generally make this kind of assumptions regarding the catalogues they consult:1. The most accurate the catalogue is, the most convincing the product is: if you don’t believe in it you that makes the product, if you don’t give me a catalogue up to my expectations… for whatever reason should i purchase your product?
2. The more special effects there are, for example: the use of a particular paper, striped, gloss mirror, opaque plasticized, trademark hot stamping, stitching binding… the more tranquillity and trust the trademark communicates, the more authority it gives to people who made it in their customers’eyes.
Thus, paper coordinates position your product, and consequently, your company in a value scale: low-medium-high.
Do you ever see a bad refined or studied fashion catalogue?
Choose the right format for every kind of communication
Before realizing the new paper support we must know in what context and how many copies it is delivered. In fact, the questions to which we must answer are:1. What is the right format?
2. Is it a business card?
3. Is it a strong circulation flyer?
4. Is it a double-sided brouchure or a 4 pages one?
5. Is it a 60 pages catalogue or more?
Everyone of these formats has a cost and to make a weighted choice we must add up what the unit cost of the support is towards potential purchasers of our new product.