Thus, paper coordinates position your product, and consequently, your company in a value scale: low-medium-high.
Do you ever see a bad refined or studied fashion catalogue?
1. What is the right format?
2. Is it a business card?
3. Is it a strong circulation flyer?
4. Is it a double-sided brouchure or a 4 pages one?
5. Is it a 60 pages catalogue or more?
Everyone of these formats has a cost and to make a weighted choice we must add up what the unit cost of the support is towards potential purchasers of our new product.